PublishingMedia provides a completely flexible and customisable User Profile database and Registration system. A User profile can be as short as an email address, or as complex as capturing User interests and preferences. The Registration process can be a single form-based system, or a multi-stage process of gathering information at different points in the site.
This profile is then used for other functions in the site, such as Personalisation or secure permissions for content within the site; email marketing/newsletters; pre-population of Data Capture forms for Competition, Enquiries, Orders etc.; self-maintenance of User data and email preferences; linking with subscription or goods e-commerce payments...
Each User can also be assigned to one or more User Groups. For example, when a User signs-up to receive a Newsletter, he will be made a member of the 'Newsletter' User Group. If he then goes on to a full Subscription to the site, he will be made a member of the 'Subscriber' User Group. Groups such as Advertisers, Job Candidates, Agencies, etc., can all become useful 'divisions' of the Users contained within the system and be targeted accordingly.
Data already held, such as Subscription or Marketing databases can be imported into PublishingMedia and User data with the system can also be exported for off-line use if required.