Most Web Reporting tools rely on the activity recorded in the Server Log Files to provide statistics. They also make assumptions about some of the behaviour on the site and are unable to measure delivery of database content into pages, thus not recording these as page impressions or views.
PublishingMedia records all activity and database content views and accurately reports the full activity within each session. The standard reports then provide the usual (but accurate) visits, page impressions, length of stay, referring URL, Search Engine referrals and Keywords, most and least popular Pages and Articles, etc. You can even see the Top 30 visitors and drill down to see their visitor history and pages they viewed.
Reports are run in real time and can be chosen for any Day, Week or Month from a Calendar tool. Bespoke Reports can be provided for other needs if required.
In addition to this PublishingMedia provides an Advertising Reports tool, along similar lines to the above, but specific to Advertising Campaigns running in the site. This reports on Advert 'views' and 'click-throughs' for the chosen Campaign and this Report can be made available to Advertisers if required.
