Company PR is often a valuable source of News and information in any industry. But sifting through it in the various forms it arrives can be a real problem - and how do you decide what to use and what not to? You only have a certain amount of space in the magazine ... but not on the web site!
PublishingMedia's Trade News module is aimed at providing trade companies with a single submission mechanism for their press releases and news, whilst giving you the benefit of receiving a single format of data and the ability to browse and cherry-pick those items that are of interest for publication. But that isn't where it stops.
This module also provides you with a new revenue opportunity! PR is very important to a company trying to promote itself and is seen as much more valuable than just an advert in a trade magazine. So ... why not feature PR as a separate section on the public web site ... and charge for it!. Similar to 'Advertorials' in a magazine.
