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PublishingMedia
Units 1-4
Aston Business Park
Shrewsbury Avenue
Peterborough
PE2 7BX
T: +44(0)1733 361345
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Take control of your Web site
Use our specialised Content Management System designed for Magazine and Journal Publishing online. Manage your own Design, Content, Databases and site functionality with a browser. Use our ready-made portal modules -

Design Templates
Menus/Navigation
Page Layout
Article Editor
Media Store
Users & Groups
Personalisation
E-Marketing/News
Advertising
Polls
Recruitment
Trade Directories
Exhibitions
Trade News
Databases
Ad Sales
Flatplan
Forums
Reports





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 PublishingMedia - Modular Content and Web site Management System for Publishers

ADVERTISING

 At a glance:

Site Advertising, much like Display Advertising in a magazine or journal, is one of the biggest revenue opportunities available to a site owner.

PublishingMedia provides a comprehensive Advertising Campaign system to deliver Banner, Button and Dynamic (DHTML/Flash) Advertising throughout the site.  Advertising positions can be included in the Design Templates (Stylesheets), or directly into Page areas (In-site).

Artwork/Images for the Advertising are first loaded into the Mediastore and a Campaign can then be set-up to deliver the Ads, using a set of 'rules' and on very specific basis.  Campaigns can be run based on Advertising 'views', 'click-throughs' and/or for a set time period.

An Advert can be set to run as a 'Fixed' item in a given page or pages, or be delivered as a 'Dynamic' Advert, to appear on the basis of a set of rules set within the Campaign.  This 'ruleset' functionality provides extensive flexibility on how and where adverts appear, enabling you to set-up complex Campaigns to run across the site if necessary.

Examples might be where you only want to display certain Adverts to certain User Groups, or where they relate to a specific Article.  PublishingMedia enables you to place as many Adverts in the same, or as many different locations as you wish, and will work out the sequence of rotation to fit the Campaign settings itself.

  • Make money from site Advertising
  • Banners, Buttons and DHTML/Flash Adverts
  • Fixed Ads in specific positions
  • Or Dynamic Ads based on Campaign 'Rules'
  • Multiple Ads per page, auto-rotated
  • Sell on Views, Clicks or Time period
  • User and Content relevant Ad delivery
  • Linking to internal content or external site