Opt-in Newsletters and Promotional email Marketing are the most cost-effective method of building repeat traffic and business from a Web site.

Once you have built your valuable User data and profiles within PublishingMedia, or imported your existing Contact/Subscriber database (with email addresses!), the real value of this module becomes obvious.

PublishingMedia allows you to search, select and build contact Lists, based on any data within the User Profiles or their User Group membership, ready to broadcast your message to. 

This means that you can filter your User database, for instance, to pick-up contacts within specific Postcode areas or with specific interests.

The Email Campaign can then be built in PublishingMedia as ordinary content - either as an Article, or a page (complete with Design Template).  As a page, it is possible to include Advertising in the same way as it would appear in the site, for which you can generate revenue or sponsorship from.

Also as a page, the Email Campaign can be automatically populated with dynamic content (eg. latest News articles, jobs etc.) from the system and set as a repeat Campaign, say weekly or monthly.  Other controls exist to set the Email Subject line, 'From' address, date and timing of broadcast etc.  Once set-up Campaigns can be previewed online, or to your own email address, prior to launch.

Measurement of the success of your Campaign is crucial.  PublishingMedia provides Reporting of broadcast email Campaigns, providing statistics on numbers opened, total views, unsubscribe requests and bounces.

• Build your list of targets
• Create your Newsletter or Campaign message
• Send Articles or a complete Page
• Even auto-populate the Campaign with dynamic content
• Preview the Campaign prior to sending
• Schedule broadcasts
• Build 'repeat' Campaigns
• Drive up your repeat site traffic
• Measure the success of your Campaign
• Sell Email advertising or sponsorship